Category: Marketing

Why account-based marketing continues to grow

Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers …

Know your partners: Friday’s Daily Brief

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s all about partnerships. In …

Lowest SMX Convert rates expire Saturday

“How can my content strategy generate quality traffic?”“What’s the key to creating ad copy that converts?”“How can customer data boost landing page performance?” Get the answers to these and more essential conversion optimization questions at SMX Convert, online August 17. Early Bird rates expire at the end of this week… …