Category: Marketing

DXP Acquia to acquire DAM and PIM provider Widen

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. The deal is expected to close later this month. With this addition, the Acquia Open Digital Experience Platform will enable businesses to manage visual content workflow …

Let’s chat about this product

The hard sell is easy. Just automate and repeat. Spam the e-mail lists. Program the ad buys to follow the online buyer around the web, wherever they go. Wouldn’t it be easier to just talk to the online buyer? Conversational marketing tries to do that. Rather than resorting to the …

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